Site Flipping - Investments That Pay Dividends (Part 2)
It is pretty plain to see exactly what somebody wants by want they have typed out on the keyboard: There are so many people that search for cell phones who will actually type in cellphones.com time after time so these guys can save loads in advertising costs.
It’s amazing that even with a shite page, you get traffic. If you blast them with banners and pop ups, you still get traffic. If your navigation is poor, well they just keep on coming. If you market a high price bracket product, nothings stopping them. It doesn’t matter even if your site selection is not high quality they will keep on coming because of the power of your domain name. It goes without saying that I under no circumstances recommend this style of site content.
Direct Navigation occurs when somebody types in the dot com site directly into the search box and this type in traffic accounts for half of all internet traffic. Obviously most people are typing in the search engine names like Google, but even so 20% are not. Earlier on in the year I was at a seminar in Las Vegas and we dealt we the influence of user habits on traffic and I really learned just how important this new found knowledge was going to make me a whole load of money.
Get this - 1) Searches done in the address bar add up to a staggering 31% of every single search. 2) A moderate 28% of address look ups are carried out in the search bar. People just have no idea on how to use the dam internet, but that allows us Domainers to reap the benefits. Did you know why “yahoo.com heads the searched terms list? I wonder why.
So what’s CellPhones.com worth anyway? About 125,000 hot responsive visitors a month! And what are they worth, pray tell? Well, if you park the page and get paid on click revenue, it might be worth $15,000 - $30,000 a month… just based on type-in traffic. If you were offsetting the cost of advertising for an affiliate promotion, a click for a term like “cell phones” might go for buck or so, so you’d come out ahead by over six figures per month.
If you added to the power of this domain name to a high street business that sells cell phones, then you would probably be able to increase sales up to 3 million dollars per month. What power domain names can have on a business like cellphones.com which is worth a seven figure number. We can now see how important it is for domain names to be part of a perfectly structured business plan. Investment-grade keyword domains are responsible for this e-commerce powerhouse that can pay great dividends, gives you a monthly income and right up until you decide on selling your web site.
