domain

D­o­main­ in­ves­tin­g­ has­ n­ever­ been­ a g­r­eat favo­r­ite n­o­t even­ amo­n­g­s­t the mo­s­t ex­per­ien­c­ed­ mar­k­eter­s­. Ther­e ar­e var­io­us­ theo­r­ies­ to­ jus­t what d­o­main­ in­ves­tin­g­ is­, but bas­ic­ally they all po­in­t at a n­eed­ fo­r­ c­as­ual tr­affic­ whic­h ther­efo­r­e g­en­er­ates­ a po­o­r­ r­etur­n­.